Harbor Investment Advisory
Harbor Private Wealth Advisory

Kelly Novak Group

We bring the entire architecture your family's wealth picture — portfolio, cash flow, tax coordination, estate, and legacy planning — under one coordinated roof so that complexity never stands between you and your intentions.

Our Practice

With decades of experience navigating various market cycles, we offer our perspective, discipline, and dedication to providing straightforward, hands on, customized wealth advisory solutions to assist in the proper stewardship of your assets. By taking a collaborative approach, we work with your tax and legal professionals to identify, simplify, and solve complex financial issues to help you achieve greater clarity, transparency, and control.

Who We Serve:

  • High Net Worth and Ultra High Net Worth Individuals & Families
  • Financial Service Executives (specifically Venture Capital, Private Equity, and Asset Managers)
  • Business Owners and Entrepreneurs
  • Corporate Executives
  • Family Offices
  • Private Foundations
  • Private Companies and LLCs
  • Complex Trusts

Areas of Expertise:

  • Comprehensive Wealth Planning
  • Investment Portfolio Design and Management
  • Generational Wealth Transfer Planning
  • Pre-Liquidity Planning
  • Restricted Securities (Rule 144 and Rule 10b5-1 Plans)
  • Hedging Strategies and Risk Management
  • Complex Trusts
  • Lending Facilities
  • Comprehensive Consolidated Reporting
  • Manager and Investment Due Diligence
  • In Depth Financial Planning
  • Outsourced Insurance Consulting
  • Financial Literacy and Wealth Education for Children
  • Investment Policy Formulation

Practice Capabilities

As an independent Registered Investment Advisor (RIA), our team has the freedom to provide objective, best-in-class solutions for you – without the financial incentives to recommend specific assets or proprietary products.

Wealth Planning & Strategic Coordination

  • Building a strategic asset allocation, sustainable spending, and long-term wealth planning roadmap
  • Broad-based balance sheet and cash flow analysis
  • Coordinate all communication and planning with accounting professionals, private banking partners, trust and estate attorneys, insurance providers, and philanthropic service providers
  • Consolidated asset allocation planning, portfolio rebalancing, comprehensive reporting, and ongoing wealth planning oversight

Cash Flow, Liquidity & Capital Planning

  • Cash flow, capital budgeting, forecasting, and planning
  • Annual modeling of projected inflows and outflows
  • Capital call forecasting, liquidity planning, and communication
  • Cash flow modeling and planning inclusive of private investments
  • Coordination with tax professionals and other advisors to align investment, tax, and liquidity needs

Investment Portfolio Management & Reporting

  • Strategic asset allocation implementation and portfolio rebalancing
  • Consolidated performance reporting across public and private investments
  • Integration of private investments into overall portfolio allocation and financial plan
  • Ongoing monitoring of portfolio positioning, risk exposure, and liquidity needs

Private Investment & Alternative Asset Administration

  • Preparation, completion, and coordination of all subscription documentation for private investments and alternative assets
  • Administration and oversight of capital calls and distributions
  • Monitoring and reconciliation of incoming transfers and investment cash flows
  • Ongoing due diligence, administration, and communication with private investment managers and sponsors
  • Recordkeeping and reporting for all private investment holdings

Tax Planning & Tax-Efficient Investing

  • Tax-loss harvesting overlay (throughout the year) designed to enhance after-tax returns and offset taxable gains. This includes offsetting carried interest distributions and K-1 taxable income.
  • Access to tax-aware investment strategies and managers such as AQR.
  • Collection, organization, and delivery of tax documents, including K-1s and investment reporting
  • Ongoing coordination and communication with tax advisors and accounting professionals

Estate, Trust & Multigenerational Wealth Planning

  • Integrated estate, trust, and wealth transfer planning
  • Gift, estate, and generation-skipping tax planning analysis
  • Coordination with estate planning attorneys and tax advisors
  • Intergenerational wealth transfer strategy and implementation. Examples include carried interest, business ownership, and security gifting to Dynasty/Legacy Trusts and Charitable Lead Annuity Trusts (CLATs)

Philanthropic Planning

  • Charitable giving strategy and philanthropic planning
  • Donor-Advised Fund (DAF) establishment and ongoing administration
  • Coordination and management of charitable gifting activities

A Collaborative Approach

Discovery Process

Investing the time to learn about you and your family, assets, liabilities, and risk exposures, enables us to design strategies and customize the relationship to your needs.

Formulation of Trust and Estate Strategy

Working with your tax and legal advisors, we help analyze your income and estate tax circumstances to identify planning techniques that can be tailored to address your objectives.

Creation of Customized Strategic Asset Allocation

Your customized asset allocation reflects risk, opportunities, and tax consideration across multiple entities while integrating your investment and estate plans.

Integration of Tactical Asset Allocation

Short-term adjustments seek to capitalize on temporary market distortions while deploying strategic tax strategies.

Implementation of a Customized Wealth Strategy

After comprehensive due diligence and analysis of expected results across multiple market scenarios, strategies are chosen from our expansive investment platforms.

Ongoing Assessment

In coordination with your tax and legal professionals, we conduct ongoing reviews and comprehensive reporting to ensure that your strategy adapts to changing financial and family needs.

Our vision is to be the single point of clarity for families of significant means. Our mission is to make families lives easier.

We believe your wealth should serve your life, not complicate it. Significant wealth brings significant complexity — multiple advisors, private investments, capital calls, tax obligations, and generational decisions that rarely align on their own. We coordinate every moving piece: investment strategy, liquidity, tax management, trusts, and giving — so your capital reflects your intentions, supports the life you want now, and carries your values to the generations that follow.

Estate, Trust & Multigenerational Wealth Planning

  • Integrated estate, trust, and wealth transfer planning
  • Gift, estate, and generation-skipping transfer tax planning analysis
  • Coordination with estate planning attorneys and tax advisors
  • Intergenerational wealth transfer strategy and implementation. Examples include carried interest, business ownership, and security gifting to Dynasty/Legacy Trusts and Charitable Lead Annuity Trusts (CLATs)
  • Manage 529 College Savings Plans

Philanthropic Planning

  • Charitable giving strategy and philanthropic planning
  • Donor-Advised Fund (DAF) establishment and ongoing administration
  • Coordination and management of charitable gifting activities

Our Planning Process

Great planning begins with understanding — not products. We start by building a complete picture of your financial life: your balance sheet, cash flow, private investments, tax situation, estate documents, and the goals that sit behind them. From there, we design a strategic roadmap covering asset allocation, sustainable spending, liquidity, and wealth transfer. We then implement the plan and coordinate directly with your accountants, attorneys, bankers, and insurance advisors so nothing falls through the cracks.

Planning is not a one-time exercise. As markets move, capital needs arise, tax laws change, and your family’s priorities evolve, we revisit and refine the plan — monitoring the portfolio, forecasting cash needs, harvesting losses, and keeping every advisor working from the same set of facts. The result is a financial life that is organized, integrated, and always moving toward your goals.

 

1. Discover

We begin by understanding your full financial picture — balance sheet, cash flow, private investments, entity and trust structures, tax posture, and existing advisor relationships — alongside the goals, obligations, and values that shape your decisions.

2. Design

We build a strategic roadmap: asset allocation, sustainable spending, liquidity and capital call planning, tax-efficient investment structure, estate and wealth transfer strategy, and philanthropic intent — modeled together rather than in isolation.

3. Implement

We put the plan into motion. That includes portfolio construction and rebalancing, risk modeling, Donor Advised Fund and trust funding, and direct coordination with your accountants, attorneys, bankers, and insurance providers.

4. Steward

We monitor and refine continuously — forecasting cash needs, harvesting losses throughout the year, delivering consolidated reporting across public and private holdings, and keeping every advisor working from the same set of facts.

5. Evolve

As markets shift, tax law changes, and your family’s priorities move forward, we revisit the plan. Wealth planning is not a document you complete — it’s a discipline you maintain.

Executives and business owners face a version of financial complexity that standard planning is not built for. Wealth is concentrated, often illiquid, and frequently tied to the same enterprise that generates income. Compensation arrives in forms that don’t behave like a paycheck — carried interest, equity grants, deferred comp, K-1 income, distributions with unpredictable timing. Tax exposure is lumpy and consequential. And the decisions that matter most tend to cluster around events: a raise, a vest, a liquidity event, a transition out of the business.

Our Clients

  • Business Owners and Entrepreneurs
  • Corporate Executives
  • Financial Service Executives (specifically Venture Capital, Private Equity, and Asset Managers)

Where We Focus

Concentration and liquidity. We map how much of your net worth sits in a single position or entity, model what a diversification path looks like, and build a liquidity plan that supports your spending without forcing sales at the wrong moment.

Cash flow that isn’t predictable. We forecast inflows and outflows annually — including capital calls, distributions, and variable compensation — so commitments are funded and reserves are sized before the call arrives, not after.

Carried interest and equity compensation. We plan around the tax and transfer implications of carry and equity, including gifting strategies to dynasty or legacy trusts, ILIT planning support, and timing decisions coordinated with your tax advisors.

Tax-aware investing. A year-round tax-loss harvesting overlay and access to tax-aware managers help offset carried interest distributions and K-1 taxable income rather than simply absorbing them.

Private investment administration. Subscription documents, capital call oversight, distribution tracking, reconciliation, K-1 collection, and consolidated reporting — the operational burden that grows quietly as your private book grows.

The transition itself. Whether the exit is years away or already in motion, we model the before-and-after: proceeds, tax, estate implications, and what the balance sheet needs to look like once the business is no longer the engine.

One coordinated team. Your CPA, attorney, banker, and insurance advisor all hold a piece of the picture. We sit at the center and keep them aligned, so decisions get made with the full context rather than in sequence.

Supporting Private Foundations & Nonprofit Organizations

Institutional capital carries obligations that personal capital does not. A foundation must fund a mission year after year while preserving purchasing power. The mission is to do so under a fiduciary standard, with a board that changes over time, and a spending requirement that doesn’t pause for difficult markets. We build a portfolio that reliably supports your mission for the long haul.

Where We Focus

Spending policy and portfolio design. We help define what the organization can sustainably distribute, then build an asset allocation designed to support that spending while protecting long-term purchasing power. For private foundations, this includes planning around the annual distribution requirement, so it’s met deliberately rather than reactively.

Liquidity discipline. Grant cycles, program budgets, capital calls, and operating needs all draw on the same pool. We forecast those flows annually and structure liquidity tiers so commitments are funded on schedule without disrupting long-term positioning.

Investment policy support and design. We help draft, review, and maintain the Investment Policy Statement, the document that anchors decisions when markets are stressed and boards turn over. We use it as a benchmark to provide clarity to the board and hold us accountable for investment performance.

Private and alternative investments. An allocation to private and alternative markets is becoming the standard for foundations and endowments. We have exclusive access to institutional-caliber private and alternative investments. We handle the due diligence, subscription process, capital call and distribution administration, reconciliation, and manager communication. We pay close attention to how illiquidity interacts with the spending requirement.

Consolidated reporting for boards and committees. Performance across public and private holdings, presented against policy benchmarks and spending objectives, in a format built for board and investment committee review rather than for a portfolio manager.

Coordination across advisors. Auditors, accountants, counsel, and custodians each hold a piece of the picture. We sit at the center so filings, valuations, and reporting stay aligned and nothing gets rebuilt twice.

Continuity through board turnover. Committees rotate, treasurers change, and institutional memory erodes. Documented policy, consistent reporting, and a stable point of contact keep the strategy intact across transitions.

Your Advisory Team

Phone: 410-659-8904

Contact Us
Steve Kelly

Managing Director,
Financial Advisor

Matt Novak

CFP®

Managing Director,
Financial Advisor

Jessie L. Willinghan

CRPC™

Senior Wealth Strategy Associate, Associate Vice President

Kelly Korzenewski

Client Relationship Manager

Katrina Kunkler

Director,
Chair of Investment Committee

Regulatory DisclosuresLegal and Certification DisclosuresPrivacy PolicyCyber and Data SecurityMember FINRAMember SIPCFINRA BrokerCheck

Harbor Investment Advisory, LLC is dually registered with the Securities and Exchange Commission ("SEC") as both a broker-dealer and an investment adviser and is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investor Protection Corporation ("SIPC"). These registrations and memberships in no way imply that the SEC has endorsed the entities, products or services discussed herein. All clients and investors should consult with their own tax, legal and accounting advisors before engaging in any potential strategy or investment. Investing involves risk, including risk of loss. Harbor Advisory is the marketing name of Harbor Investment Advisory, LLC.

©2010-2026 Harbor Investment Advisory, LLC. All rights reserved.

.site-footer a.footer-link { text-decoration: none; }